Content strategy that aligns teams and structures content
From research to design, I help teams build usable content and resolve internal challenges.
I’m Theresa Putkey, a content strategy consultant working with organizations to clarify goals, align teams, and design content structures that support long-term success. I’m realistic about what success looks like and how you’ll get there.
You might file my services under content management, document management, information management, and knowledge management. (I think that’s all the relevant managements!)
For industries, I have extensive experience in government, regulatory, crown corporations (arms-length government entities), healthcare, and higher education.
Clients I help
Companies come to me when they know they have content or information or document problem. “Search sucks!” and “I can’t find anything!” are familiar refrains.
Organizations need help with:
Improved findability and usability
Aligned teams and shared language
Confidence in decision‑making
Clarification and prioritization of their users
Sustainable governance and workflows
Clear, scalable content structures
Reduced duplication and rework
Readiness for redesigns and CMS migrations
Feelings, and measurements, of success
Clients choose to work with me because I:
Understand the realities of large, cross‑functional organizations
Translate ambiguity into actionable structure
Support teams through change with empathy
Research what is causing problems while not blaming anyone
Build systems that scale across teams, channels, and technologies
Combine strategic thinking with practical implementation
Mentor those I work with
Use Oxford commas and end sentences with prepositions
Alignment for digital projects
Complex projects require structured conversations, problem identification, and facilitated decision making. My approach to stakeholder engagement ensures alignment, clarity, and effective decisions throughout the project lifecycle.
Stakeholder interviews & workshops
Stakeholder engagement with all discovery and research results
Discussion of identified problems and ways to solve those problems
Collaborative planning sessions
Content strategy and information architecture
I guide organizations through the process of understanding their users, auditing their content, and designing structures that work. From user research to taxonomy development, I help teams build content that’s usable, scalable, and aligned with business goals.
User research and personas
Content audits and analysis
Content strategy and roadmaps
Domain modeling
Information architecture
Site maps, metadata, taxonomy, and content models
Content migration planning
“Theresa brought her deep expertise in UX research, information architecture, taxonomy, and content strategy to some of the hardest and biggest problems we were working on.”
— Gary Carlson
Strategic Structures blog
In this blog, you’ll find insights on content strategy, stakeholder engagement, user research, and content structures. Written for teams navigating complex content ecosystems and organizational change.