Content strategy services
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Stakeholder engagement
At the start of a project, we list who needs to be involved in a project and who will be impacted by a project. We make a plan to engage with them, such as with interviews, workshops, or surveys.
I give clear instructions for who should be invited and how, what technology to use, when it will happen, and how long it will take. After all the engagement, I write up the findings and use it as one of the inspirations for strategy and problem solving.
Asking others what they need from our project helps generate new ideas and is the best way to engage in change management.
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Business process modeling
Often I hear, “We want to make the process better, we just don’t know how.” The secret to business process improvement is knowing what your processes are now so that you can change them.
I work with staff to uncover what the current tasks in the process are, who is doing the tasks, when the hand-offs occur, and what the result is. It is a great way to get input from everyone and highlight inconsistencies.
The collaboration process involves one-on-one interviews and stakeholder workshops.
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Domain modeling
Language and definitions are contentious.
With domain modeling, you get clarity around what is important to you and other stakeholders. You also define what these things mean, and what you want to know about them. I take you through that process.
The process for domain modeling is very similar to process for business process modeling. Instead of focusing on activities, we focus on the “things” in those activities.
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User research
I talk to users to ask them what they need to do and what they’re having trouble doing. I do surveys, user interviews, workshops, and consolidate this all into findings, personas, and user journeys.
When I go through this with you, we create an overarching user research plan. You know what we plan to do, based on your available time and budget. For each activity, I outline the purpose, outcome, and goals. We discuss who should be invited and how, what technology to use, when it will happen, and how long it will take.
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Strategy and roadmap
With research in hand, I methodically go through the findings to identify findings, whether positive or negative. How do we address the things that aren’t working while leveraging what is working?
We collaborate to create ideas to solve these problems.
I create a strategy statement for what you want to accomplish with your content and structure. Then we create a roadmap identify tasks and timelines to implement these content changes.
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Personas and user journeys
I create a detailed persona and user journeys for your information landscape.
I take the tasks, the challenges, and topics that people want to know about and consolidate them into one area. We then review it as a team and with the larger organization to get feedback.
These personas and user journeys set the foundation for the site map, metadata, and taxonomy.
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Information architecture and taxonomy
I create a new information structure, metadata model, and taxonomies. The deliverables include a site map, content models.
I test our work with users and stakeholders, revise, and ensure you know how these information structures work so you can revise them in the future.