Website redesigns and content strategy can significantly impact an organizations online presence, customer interactions, and overall success. Based on paste experiences of what has and has not worked well on projects, onboarding is one of the most critical aspects of project success. This blog post delves into why it's essential to onboard stakeholders, who should be involved, and the potential downfalls of not going through this step.

Conducting one-on-one stakeholder interviews gives behind-the-scenes insight to the inner workings and aspirations of your organization. You’ll need this point of view to create a website that resonates with executives, staff, and users and that delivers results. Skipping stakeholder interviews can lead to several problems in a website redesign project.

A stakeholder alignment workshop is not just a meeting, but a strategic initiative to ensure that everyone is on the same page, working towards the same goals, and committed to the project's success. It sets the foundation for a smooth, efficient, and effective project journey.

When it comes to redesigning a website, having a solid content strategy, and executing on the content strategy, different stakeholders within the organization must be engaged and consulted to ensure success of the project and to ensure effective governance.

Many projects fail because they don’t engage the right stakeholders early enough in the process. Depending on the tasks of the project, we would engage different stakeholders for different reasons.