User research is essential to content strategy. It provides a deep understanding of your audience, informs content decisions, enhances the content structure and on-page content, and drives engagement and conversion. This research both validates and negates assumptions as well as supports change management. Some organizations can be afraid of doing user research as it might bring up things that are too political or too big to change or too overwhelming. The more frequently you do user research, the more you can iterate without making full-scale revisions.

Website redesigns and content strategy can significantly impact an organizations online presence, customer interactions, and overall success. Based on paste experiences of what has and has not worked well on projects, onboarding is one of the most critical aspects of project success. This blog post delves into why it's essential to onboard stakeholders, who should be involved, and the potential downfalls of not going through this step.

A stakeholder alignment workshop is not just a meeting, but a strategic initiative to ensure that everyone is on the same page, working towards the same goals, and committed to the project's success. It sets the foundation for a smooth, efficient, and effective project journey.

When it comes to redesigning a website, having a solid content strategy, and executing on the content strategy, different stakeholders within the organization must be engaged and consulted to ensure success of the project and to ensure effective governance.