Task testing is a way to run a client’s site structure through some typical scenarios and get quantitative feedback on how easily users can navigate to relevant or appropriate content. It is normally used as a quantitative research method, although it can also be a qualitative method. In this article, I talk about the quantitative method.

User research allows us to improve our information structures (such as metadata models, data models, websites, intranets) in ways that are helpful to the people using the structure. When I work with clients who are new to user research, they need to know what the process of user research is like and what to expect as an outcome.